Peec AI vs Otterly vs Profound (2026)

Otterly is the cheapest, at $29 a month for 15 prompts. Peec gives you 50 prompts for $95. Profound has no self-serve plan: a free 7-day trial, then a custom quote.

All three ask AI engines a set of prompts every day and record whether the answers mention or cite your brand. They differ most on price, prompt count, and who they are built for.

We make CrawlCoach, not any of these. Every price and limit below is from each vendor's own pricing page.

Topic	Otterly.AI	Peec AI	Profound
Entry plan	Lite, $29 a month	Starter, $95 a month	Free 7-day trial, then Enterprise
Prompts	15, tracked daily	50, tracked daily	50 a day during the trial
Engines	ChatGPT, AI Overviews, Perplexity, and Copilot	3 you choose	ChatGPT, Gemini, and AI Overviews in the trial; up to 9 on Enterprise
More engines	Claude, AI Mode, and Gemini as add-ons	Add-ons	On Enterprise
Next plan	Standard, $189 for 100 prompts	Pro, $245 for 150 prompts	Custom quote
For agencies	Unlimited workspaces from Standard	Agency plans from $205 a month, billed yearly	Client workspaces at $399 a month each
Beyond tracking	Share of voice, plus crawlability and content audits	Share of voice; Looker Studio on Advanced	AI Marketer agents and AI traffic analytics
Sign up	Self-serve	Self-serve	Trial, then sales

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Pick Otterly if

You are a small team that wants daily tracking on the four big engines, and 15 prompts cover your main buyer questions. It is the lowest price of the three.

Pick Peec if

You need more prompts, or you want to choose your engines, and $95 a month fits. Per prompt, Peec costs about the same as Otterly: $1.90 against $1.93. Its agency plans suit firms that report to many clients.

Pick Profound if

You are a large brand that wants a sales-led setup with SSO, SOC 2, and agents that act on the data. The trial lets you test it before a demo.

What none of them fixes

A tracker can show that you are missing. It can't fix a page Google left out, or a firewall rule that turns away OAI-SearchBot. CrawlCoach finds those on every paid plan, from $29 a month, and gives you the fix. Its own citation check, on Pro, is monthly and covers 2 engines, so it doesn't replace a daily tracker.

Questions

Is Profound worth it for a small business?

Usually not. Profound doesn't list a self-serve plan, so after the 7-day trial you need an Enterprise quote. Otterly at $29 a month or Peec at $95 fit a small budget.

Which is cheaper, Peec or Otterly?

Otterly. Lite is $29 a month for 15 prompts, and Peec's Starter is $95 for 50. Per prompt they cost about the same.

Do they track Claude and Gemini?

Otterly sells Claude, AI Mode, and Gemini as add-ons. Peec lets you pick 3 engines and add more. Profound's trial includes Gemini, and Enterprise covers up to 9 engines.

Related guides

Sources

Checked on October 25, 2026. Prices and features can change after that date.

Peec AI vs Otterly vs Profound: which AI visibility tool fits?