Profound vs Semrush for AI visibility (2026)

Semrush's AI Visibility Toolkit is $99 a month and self-serve, next to its SEO tools. Profound is built for large brands: a free 7-day trial, then a custom quote.

Both track how AI answers mention your brand. Semrush adds it to an SEO suite you may already pay for. Profound is built only for AI search, with agents that act on what it finds.

We make CrawlCoach, not either of these. Every price and limit below is from each vendor's own pages.

Topic	Semrush AI Visibility Toolkit	Profound
Price	$99 a month	Free 7-day trial, then a custom quote
Prompts	25 tracked daily; 50 more for $60 a month	50 a day in the trial; tailored on Enterprise
Engines	Platforms such as ChatGPT and Google AI Mode	ChatGPT, Gemini, and AI Overviews in the trial; up to 9 on Enterprise
Also includes	Brand performance and competitor research reports	AI Marketer agents and AI traffic analytics
More users	$99 a month for each extra user	Your whole team on Enterprise
Security	Not listed on the toolkit page	SSO and SOC 2 on Enterprise
Sign up	Self-serve	Trial, then sales

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Pick Semrush if

You already use Semrush for SEO, or you want a known price you can buy today. 25 prompts is a small panel, so spend them on the questions your buyers ask.

Pick Profound if

You are a large brand with a budget for a sales-led platform, you need SSO and SOC 2, and you want agents to turn the data into work. Its agency plan charges $399 a month for each client workspace.

Before either one

Check that AI search can reach your pages. Google says a page must be indexed to appear in AI Overviews, and OpenAI says sites that block OAI-SearchBot won't be shown in ChatGPT search answers. Our free AI crawler checker tests the crawler part on any page.

Questions

How much does Profound cost?

Profound doesn't list a price for brands. You get a free 7-day trial, then a custom Enterprise quote. For agencies, client workspaces are $399 a month each.

Does Semrush track ChatGPT?

Yes. Semrush's help page lists prompt tracking on platforms such as ChatGPT and Google AI Mode, checked day by day.

Is there a cheaper option than both?

Otterly's Lite plan is $29 a month for 15 prompts on 4 engines, and AthenaHQ has a free plan. See our list of AI visibility tools for small sites.

Related guides

Sources

Checked on October 25, 2026. Prices and features can change after that date.

Profound vs Semrush for AI visibility