Review snippets errors in Search Console: the fix for each

Invalid object type for field "itemReviewed"

The rating is attached to a type Google doesn't show stars for. Google supports these: Book, Course, CreativeWorkSeason, CreativeWorkSeries, Episode, Event, Game, HowTo, LocalBusiness, MediaObject, Movie, MusicPlaylist, MusicRecording, Organization, Product, Recipe, and SoftwareApplication. A Service, an Article, or a plain CreativeWork won't work, even though schema.org allows ratings on them.

Change the type to the closest supported one, or remove the rating from that page.

Missing reviewed item name

Google needs the name of the thing being rated. When the rating sits inside the item, Google uses that item's name. When it stands alone, it needs itemReviewed with a name.

Either "ratingCount" or "reviewCount" should be specified

An aggregateRating needs an average and a count. Add ratingCount (how many ratings) or reviewCount (how many reviews). One is enough.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Canvas Weekender Bag",
  "image": "https://example.com/photos/weekender-bag.jpg",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6
  },
  "offers": {
    "@type": "Offer",
    "price": 89,
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Canvas Weekender Bag",
  "image": "https://example.com/photos/weekender-bag.jpg",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6,
    "reviewCount": 38
  },
  "offers": {
    "@type": "Offer",
    "price": 89,
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock"
  }
}
</script>

Rating is missing required best and/or worst values

Google assumes a 1 to 5 scale. A rating on any other scale, such as 8 out of 10, needs bestRating and worstRating, for example "bestRating": 10 and "worstRating": 1. Write decimals with a dot: 4.4, not 4,4.

Stars gone, but no error?

Check Google's review rules before the markup. A business that shows reviews of itself on its own site, through LocalBusiness or Organization markup or an embedded widget, can't get stars. Reviews copied from other websites don't count either. And the reviews must be visible on the page.

Where review markup comes from

Confirm the fix

Test the page in the Rich Results Test, then open Enhancements > Review snippets in Search Console, click the issue, and click Validate fix.

Questions

Sources

Checked on October 8, 2026. Vendors change their tools and docs, so check the source if something looks different.

• Google Search Central: Review snippet structured data
• Search Console Help: Rich result error messages & solutions
• Search Console Help: Rich result report overview
• WooCommerce source: structured data class
• BigCommerce Cornerstone theme source: product schema template
• Shopify Liquid reference: structured_data filter